Senior Public Relations Specialist

Business Unit:  Sales & Marketing
Division:  Sales Innovation Group
Department:  Brand Marketing Team

Your Mission

This position is responsible for developing and executing a comprehensive PR strategy and plans that support the overall product marketing plans.

What To Expect

  • Work closely with Marketing, Sales teams, and the appointed PR agency to develop the overall PR strategy and plans for HMGICS products.
  • Establish and maintain strong relationships with all media contacts, key opinion leaders, and key industry stakeholders.
  • Plan and organize media engagement events, including product previews, launches, and showcases.
  • Manage the development and distribution of press materials, including media releases, keynote speeches, product factsheets, etc.
  • Actively pitch new story angles/media interviews to maximize product exposure.
  • Manage the HMGICS Newsroom to ensure all product news and information (local/global) are updated in a timely manner.
  • Oversee the overall management of media test drives and the test car fleet.
  • Monitor industry trends and news, and conduct monthly media monitoring of HMGICS clippings.
  • Serve as the key liaison for all product-related media inquiries.

What You'll Bring

  • Bachelor’s degree in Marketing, Mass Communication, or related disciplines
  • Minimum 5 years of experience in Public Relations (preferably in the Automotive industry)
  • Strong knowledge of traditional and digital PR techniques, including media relations, influencer marketing, and content creation
  • Strategic thinker with a passion for the automotive industry and a proven track record of delivering successful PR campaigns
  • Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives