Senior Marketing Specialist
Your Mission
This position is responsible for strengthening the brand and product image by brand direction in Singapore. He/she will develop and execute brand and marketing program for the Customer Experiential Space.
What To Expect
- Planning and managing of all events at the Customer Experiential Space (CX space) from conceptualisation to execution
- Initiate partnerships with creators or brands to enhance overall CX space experience and brand image
- Manage vendors and manpower planning for CX space operations
- Formulate media strategy and development of advertising content (digital / print) to promote the CX space
- Develop ongoing marketing content for owned platforms (website / social media) to brand and promote activities at CX space
- Overall budget planning and management (incl. forecast, tracking, settlement, etc.)
- Strategic innovation and new marketing ideas to engage Singapore media to generate positive coverage for the CX Space through a differentiated marketing approach and meet sales objectives for visitation to CX space
What You'll Bring
- Bachelor’s degree in Marketing/ PR/ Communication/ Media Relations
- Minimum 5-10 years of experience in Marketing
- Business fluency in English (writing report, delivering presentations and negotiating with counterparts)
- Demonstrated excellence in oral, written, presentation and interpersonal communication skills
- Ability to communicate relevant information to all levels in an organization
- Ability of problem solving, prompt judgement & action and creative thinking