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Senior Marketing Specialist

Business Unit:  Sales & Marketing
Division:  Sales Innovation Group
Department:  CX Space Innovation Cell

Your Mission

This position is responsible for strengthening the brand and product image by brand direction in Singapore. He/she will develop and execute brand and marketing program for the Customer Experiential Space.        
 

What To Expect

  • Planning and managing of all events at the Customer Experiential Space (CX space) from conceptualisation to execution
  • Initiate partnerships with creators or brands to enhance overall CX space experience and brand image
  • Manage vendors and manpower planning for CX space operations
  • Formulate media strategy and development of advertising content (digital / print) to promote the CX space
  • Develop ongoing marketing content for owned platforms (website / social media) to brand and promote activities at CX space
  • Overall budget planning and management (incl. forecast, tracking, settlement, etc.)
  • Strategic innovation and new marketing ideas to engage Singapore media to generate positive coverage for the CX Space through a differentiated marketing approach and meet sales objectives for visitation to CX space

What You'll Bring

  • Bachelor’s degree in Marketing/ PR/ Communication/ Media Relations
  • Minimum 5-10 years of experience in Marketing
  • Business fluency in English (writing report, delivering presentations and negotiating with counterparts)
  • Demonstrated excellence in oral, written, presentation and interpersonal communication skills
  • Ability to communicate relevant information to all levels in an organization
  • Ability of problem solving, prompt judgement & action and creative thinking 

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