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Marketing Specialist

Business Unit:  Sales & Marketing
Division:  Sales Innovation Group
Department:  Product & Marketing Team

Your Mission

This position will be responsible for developing and executing innovative marketing strategies to increase brand and product awareness and generate leads to drive sales. You will collaborate closely with cross-functional teams and partners and manage agencies to develop marketing campaigns that resonate with our target audience.

What To Expect

  • Develop and execute integrated marketing campaigns across multiple channels including digital, social media and events to drive brand awareness and increase lead generation
  • Conduct market research and analysis to identify key trends, customer insights, and competitive landscape to inform marketing strategy and messaging
  • Actively contribute ideas and maintain marketing calendar to ensure timely delivery of relevant and engaging content to our target audience
  • Manage and optimize the performance of all digital marketing channels including website, social media, email and ATL advertising
  • Plan and execute events including product launches, roadshows, customer engagement events
  • Develop and execute communication strategy for retail showroom
  • Identify opportunities and initiate collaboration with relevant partners for co-marketing efforts

What You'll Bring

  • Bachelor’s degree in marketing or related discipline
  • Minimum 5 years of experience in marketing
  • Excellent written and verbal communication skills with the ability to communicate complex ideas effectively
  • Creative thinker with the grit and resourcefulness to bring innovative ideas to life
  • Proven track record of developing and executing successful marketing campaigns across multiple channels
  • Strong understanding of digital marketing channels and experience in managing digital marketing campaigns
  • Strong project management skills with the ability to manage multiple projects and tight deadlines simultaneously